Why Your Home Didn’t Sell — 3-Minute Checkup

September 2025 update: the Fed cut rates on Sep 17, 2025, and mortgage rates are easing. With the right relaunch, buyers are returning and your odds just improved.

(Market context: Federal Reserve 0.25% cut; prime/mortgage benchmarks easing.)

How this works: Tap the answer that best fits your last listing. Each pick reveals a quick fix. You can submit your answers or simply email me in one tap.

1) Enquiry & showing activity last time?

Very few enquiries / showings

Likely issue: Exposure. We’ll widen distribution (pro photos, video, reels, listing microsite, retargeted ads, agent-to-agent network). Relaunch with fresh MLS remarks and new hero media.

Good traffic but no offers

Likely issue: Positioning. Tighten price banding (search breakpoints), upgrade first 5 photos, add a “payment @ new rate” card, and publish a defects-resolved list.

Offers came in but fell apart

Likely issue: Deal design. Support appraisal (comp pack), pre-inspect, pre-underwrite buyer, and consider temporary buydown/seller credits to keep DTI in range.

2) Price vs nearby comparable homes?

Priced higher than most

Action: Re-anchor at a common search bracket (e.g., $499,900 not $505k). Publish a value-stack sheet showing upgrades worth $$.

About the same

Action: Differentiate with media: sunlight shots, 15-sec lifestyle reel, neighbourhood “2-minute tour,” and an Open-House-with-offer-deadline strategy.

Lower than most

Action: Fix hidden blockers: odour remediation, small handyman list, crisp staging in first 3 rooms. Price isn’t the issue; perception is.

3) Marketing used previously?

Basic photos + MLS only

Upgrade: Pro photos (bright), cinematic video, floor plan, drone (if permitted), listing microsite, paid social, and KW syndication.

Some social posts, little paid reach

Upgrade: Geo-targeted ads + retargeting, lead form with auto-reply, weekly market-movement updates tied to the new rate environment.

Full package already

Refine: Change creative (hook: “Lower monthly payment at today’s rates*”), swap hero photo, refresh copy, relaunch with a 21-day cadence and offer deadline.

Your Relaunch Snapshot

Based on your taps, the biggest win is likely in exposure, positioning, or deal design. With falling mortgage rates this September after the Fed’s 0.25% cut on Sep 17, 2025, affordability is improving. If we relaunch with upgraded media, tighter pricing brackets, and a clear financing strategy (e.g., buydown/credit where suitable), your home is more likely to sell now.

21-Day Relaunch Plan: media refresh → price anchor → paid reach → offer deadline.
Optional: temporary buydown / seller credit to improve buyer payment fit.
Weekly proof: neighbourhood activity + rate movement card.

Tell me where to reach you

If your email app blocks forms, use the red button below to email me directly.

Click Here To Get In Touch

*Payment improvements depend on buyer credit, product, and rates. Not financial advice.

Peter Hopkins

Keller Williams of The Palm Beaches

PH: 772.299.8240 | peterhopkins@kw.com

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Keller Williams of Port Saint Lucie
9700 Reserve Blvd, Port St. Lucie, FL 34986

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